vrijdag 15 mei 2020

OA Book of the Week: From Media Hype to Twitter Storm


Digital books and digital content (in all incarnations) and the ways they transform the world.

In an effort to draw attention to quality Open Access scholarly content available on the newly launched Open Research Library (ORL), a central hosting platform for peer-reviewed Open Access books, NSR highlights popular titles in ORL’s comprehensive and growing collection each week, including a wide variety of academic fields and disciplines.

MAY 7, 2020

This week’s pick:

The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as – nowadays – the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed ‘much ado about nothing’ but in many cases these media storms have play an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media. From Media Hype to Twitter Storm: The Dynamics of Self Reinforcing Processes in News Waves (Amsterdam University Press) offers the first comprehensive overview of this important topic. It is not only interesting for scholars and students in media and journalism, but also for professionals in PR and communication, crisis communication and reputation management.


Peter L.M. Vasterman is media sociologist and assistant professor emeritus, Media and Journalism, at the Department of Media Studies of the University of Amsterdam.